Crowdfunding: The Importance of having an Effective Strategy

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What is Crowdfunding?

Crowdfunding is an investment opportunity for large amounts of people to fund a project or idea that is marketed to them through crowd funding channels. A reward-based program is often used whereby “backers” of a project will receive a reward for helping to fund the project. This reward could be in the form of the actual product being funded, a thank you note or even a signed poster of the project team. The choice of reward is determined by the creators of the project. Continue reading

Differences between a Business Plan and a Strategic Plan

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Readers of our blog are well aware of our previous post where we highlighted the benefits of having a Business Plan. Today we will be highlighting the differences between a Business Plan and a Strategic Plan and stating why both are needed for a successful business. Continue reading

Samsung Galaxy Note 8: Is it enough to restore consumer confidence in their brand?

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It’s official. The Samsung Galaxy Note 8 releases to the public on the 23 August 2017.

However, we all remember the Galaxy Note 7 fire debacle and Samsung’s lack of adequate quality control measures that led to phones exploding in customer’s pockets. This severely impacted Samsung’s bottom line almost immediately in terms of consumer confidence and subsequently led to them making losses in excess of 30 Billion Rand in their Smartphone business. Many die-hard and loyal customers of the South Korean tech giant’s handsets jumped ship overnight in favour of their rivals, Apple Inc.

However, Samsung recently announced a successor to the troubled Galaxy Note 7, the Samsung Galaxy Note 8.

Continue reading