Samsung Galaxy Note 8: Is it enough to restore consumer confidence in their brand?

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It’s official. The Samsung Galaxy Note 8 releases to the public on the 23 August 2017.

However, we all remember the Galaxy Note 7 fire debacle and Samsung’s lack of adequate quality control measures that led to phones exploding in customer’s pockets. This severely impacted Samsung’s bottom line almost immediately in terms of consumer confidence and subsequently led to them making losses in excess of 30 Billion Rand in their Smartphone business. Many die-hard and loyal customers of the South Korean tech giant’s handsets jumped ship overnight in favour of their rivals, Apple Inc.

However, Samsung recently announced a successor to the troubled Galaxy Note 7, the Samsung Galaxy Note 8.

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