Crowdfunding: The Importance of having an Effective Strategy


What is Crowdfunding?

Crowdfunding is an investment opportunity for large amounts of people to fund a project or idea that is marketed to them through crowd funding channels. A reward-based program is often used whereby “backers” of a project will receive a reward for helping to fund the project. This reward could be in the form of the actual product being funded, a thank you note or even a signed poster of the project team. The choice of reward is determined by the creators of the project. Continue reading