Crowdfunding: Importance of Effective Strategy

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What is Crowdfunding?

Crowdfunding is an investment opportunity for large amounts of people to fund a project or idea that is marketed to them through crowd funding channels. A reward-based program is often used whereby “backers” of a project will receive a reward for helping to fund the project. This reward could be in the form of the actual product being funded, a thank you note or even a signed poster of the project team. The choice of reward is determined by the creators of the project. Continue reading

The Benefits of a Business Plan

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The creation of a business plan is often overlooked when it comes to business creation. Some people don’t believe one is needed unless you are trying to pitch your business ideas in the hopes of finding investors. The truth is, a business plan can be far more beneficial to a business owner (and employees) than just a sales pitch to potential funders. This blog post will highlight just some of the other benefits of a business plan that you may not have known about. Continue reading