Crowdfunding: The Importance of having an Effective Strategy

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What is Crowdfunding?

Crowdfunding is an investment opportunity for large amounts of people to fund a project or idea that is marketed to them through crowd funding channels. A reward-based program is often used whereby “backers” of a project will receive a reward for helping to fund the project. This reward could be in the form of the actual product being funded, a thank you note or even a signed poster of the project team. The choice of reward is determined by the creators of the project. Continue reading

Differences between a Business Plan and a Strategic Plan

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Readers of our blog are well aware of our previous post where we highlighted the benefits of having a Business Plan. Today we will be highlighting the differences between a Business Plan and a Strategic Plan and stating why both are needed for a successful business. Continue reading